diff --git a/README.md b/README.md
index 8bcacb8..ab2dec6 100644
--- a/README.md
+++ b/README.md
@@ -187,6 +187,17 @@ it using `:TableModeRealign` or using the default mapping
       cursor. Both can also be preceeded with a [count] to insert multiple
       columns.
 
+### Highlight cells based on content
+
+  You can highlight cells based on content by setting `let g:table_mode_color_cells` :
+    - cells starting with `yes` will use the `yesCell` highlight group.
+    - cells starting with `no` will use the `noCell` highlight group.
+    - cells starting with `?` will use the `maybeCell` hightlight group.
+
+  You can overwrite any highlight group. For exemple use `hi yesCell ctermfg=2` to remove the background color.
+
+
+
 ## Advanced Usage: Spreadsheet Capabilities
 
 ### Table Formulas
diff --git a/autoload/tablemode.vim b/autoload/tablemode.vim
index 07ab643..b9b26df 100644
--- a/autoload/tablemode.vim
+++ b/autoload/tablemode.vim
@@ -71,7 +71,8 @@ function! s:ToggleSyntax() "{{{2
   if tablemode#IsActive()
     exec 'syntax match Table'
           \ '/' . tablemode#table#StartExpr() . '\zs|.\+|\ze' . tablemode#table#EndExpr() . '/'
-          \ 'contains=TableBorder,TableSeparator,TableColumnAlign containedin=ALL'
+          \ 'contains=TableBorder,TableSeparator,TableColumnAlign,yesCell,noCell,maybeCell'
+          \ 'containedin=ALL'
     syntax match TableSeparator /|/ contained
     syntax match TableColumnAlign /:/ contained
     syntax match TableBorder /[\-+]\+/ contained
@@ -79,6 +80,14 @@ function! s:ToggleSyntax() "{{{2
     hi! link TableBorder Delimiter
     hi! link TableSeparator Delimiter
     hi! link TableColumnAlign Type
+
+    if exists("g:table_mode_color_cells") && g:table_mode_color_cells
+      syntax match yesCell '|\@<= *yes[^|]*' contained
+      syntax match noCell '|\@<= *no[^|]*' contained
+      syntax match maybeCell '|\@<= *?[^|]*' contained
+      " '|\@<=' : Match previous characters, excluding them from the group
+    endif
+
   else
     syntax clear Table
     syntax clear TableBorder
@@ -170,7 +179,7 @@ endfunction
 
 function! tablemode#TableizeInsertMode() "{{{2
   if tablemode#IsActive()
-    if getline('.') =~# (tablemode#table#StartExpr() . g:table_mode_separator . g:table_mode_separator . tablemode#table#EndExpr()) 
+    if getline('.') =~# (tablemode#table#StartExpr() . g:table_mode_separator . g:table_mode_separator . tablemode#table#EndExpr())
       call tablemode#table#AddBorder('.')
       normal! A
     elseif getline('.') =~# (tablemode#table#StartExpr() . g:table_mode_separator)
@@ -234,3 +243,7 @@ function! tablemode#TableizeByDelimiter() "{{{2
     exec line("'<") . ',' . line("'>") . "call tablemode#TableizeRange('/' . delim)"
   endif
 endfunction
+
+if !hlexists('yesCell') | hi yesCell cterm=bold ctermfg=10 ctermbg=2 | endif |
+if !hlexists('noCell') | hi noCell cterm=bold ctermfg=9 ctermbg=1 | endif |
+if !hlexists('maybeCell') | hi maybeCell cterm=bold ctermfg=11 ctermbg=3 | endif |