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experimenting with wording

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Reed Esau
2014-01-16 23:34:46 -07:00
parent c886ae89ed
commit 00479d11f9
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README.markdown
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@@ -118,19 +118,20 @@ where Americans may simply ‘protest’.
### Puffery and Jargonese
> “The man embodies _authenticity_; his _disruptive_ ideas on
> _self-actualization_ reflect his _dynamic_ and _transformative_
> personality.” (puffery and jargonese)
```
:PuffWordy
:JargoneseWordy
```
“The man embodies authenticity; his disruptive ideas on
self-actualization reflect his dynamic and transformative personality.”
(puffery and jargonese)
Instead of puffery, demonstrate through details.
* “The Empire State Building is breathtakingly tall.” (puffery)
* “My ears popped several times during the minute-long elevator ride to 80th floor.” (better)
* “The Empire State Building is _breathtakingly_ tall.” (puffery)
* “My ears popped several times during the rapid minute-long elevator ride
to 80th floor.” (better)
### Manipulative language