diff --git a/bin/pyenv-sh-activate b/bin/pyenv-sh-activate
index ba5d5c8..007fdbc 100755
--- a/bin/pyenv-sh-activate
+++ b/bin/pyenv-sh-activate
@@ -123,7 +123,9 @@ fi
 # Display setup instruction, if pyenv-virtualenv has not been initialized.
 # if 'pyenv virtualenv-init -' is not found in "$profile"
 if [ -z "$PYENV_VIRTUALENV_INIT" ]; then
-  pyenv-virtualenv-init >&2 || true
+  if [ -z "${QUIET}" ]; then
+    pyenv-virtualenv-init >&2 || true
+  fi
 fi
 
 pyenv-sh-deactivate --quiet ${VERBOSE+--verbose} || true