diff --git a/bin/pyenv-sh-activate b/bin/pyenv-sh-activate
index be76525..8beb631 100755
--- a/bin/pyenv-sh-activate
+++ b/bin/pyenv-sh-activate
@@ -138,7 +138,9 @@ fi
 
 pyenv-sh-deactivate --force --quiet ${VERBOSE+--verbose} || true
 
-echo "pyenv-virtualenv: activate ${venv}" 1>&2
+if [ -n "$PYENV_VIRTUALENV_VERBOSE_ACTIVATE" ]; then
+  echo "pyenv-virtualenv: activate ${venv}" 1>&2
+fi
 
 if [ -z "$no_shell" ]; then
   # shell version set in pyenv-sh-activate should be unset
diff --git a/bin/pyenv-sh-deactivate b/bin/pyenv-sh-deactivate
index 7450d50..2e4d712 100755
--- a/bin/pyenv-sh-deactivate
+++ b/bin/pyenv-sh-deactivate
@@ -58,7 +58,9 @@ else
   venv="${prefix##*/}"
 fi
 
-echo "pyenv-virtualenv: deactivate ${venv}" 1>&2
+if [ -n "$PYENV_VIRTUALENV_VERBOSE_ACTIVATE" ]; then
+  echo "pyenv-virtualenv: deactivate ${venv}" 1>&2
+fi
 
 if [ -n "${PYENV_ACTIVATE_SHELL}" ]; then
   # shell version set in pyenv-sh-activate should be unset